Old's Cool = Old School + Wit.

Old's Cool — (adj) used approvingly to suggest the way things were is sometimes better than the way things are.

Our cool genius designs and authenticity are old school to the bone. Take this 100% cotton UP-i-tee: excellence and art that's made to take a beating, wherever you wear it, rain or shine, and to look go-to-hell gorgeous, even after you wash it half to death. No pocket. (As J. Peterman says, you have to carry everything you have in your head.) Proudly Made in America. 

Unapologetic excellence and traditional craftsmanship and quality are expensive these days, for good reason. We believe you can't buy character – if you want your old's cool to look old school you know what you have to do – go out into the world and make something of yourself.

We're almost ready to introduce our "Sm(art)ist of the Month" – a series on traditional creative types we admire – if that isn't a contradiction in terms – that'll run the gamut from pottery to poetry. Meantime, you can get merch'ed right up:  Buy Sm(art)ist Now.

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MO' News

Are you a "Unicorn"?

Are you a "Unicorn"?

It's fascinating to see other people trying to live their dreams, and what forms those dreams take
August 05, 2017 by Johnny Mustard
How to play.

How to play.

It never ceases to amaze that whenever we screw up over here people always assume alcohol was involved.
July 20, 2017 by Johnny Mustard
The Oyster Man Cometh.

The Oyster Man Cometh.

Jeff Northrop would like to bring oyster farming into the 21st Century. Here's how.
July 07, 2017 by Johnny Mustard

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