How to live like you mean it.

"A man who carries a cat by the tail learns something he can learn in no other way."

Have you ever been punched in the face? Plucked a duck? Wooed a woman in another language? Joined the army? Sailed across the ocean? Stood on principle? Written a poem? Risen to the occasion? Quoted the inimitable Mark Twain? Listen up and learn, kid.

THE OFFICIAL MAN UP MANUAL is our attempt at a know-it-all guide to the really important things in life, and is filled with practical, old-school basics, some hero worship, and the art of living well. We've also curated a collection of the objects of desire we (Pluralis Modestiae, not Majestatis) have found throughout our travels and around the web that live up to our Wildest dreams. But we believe you can't buy character — you need to go out into the world and live a life worthy of your own admiration.